Steven
Member since 11 Dec 2017
Facilitator Strategist Expert
Marketing: • Development of B2B & B2C content marketing strategy & branding that engages the recipient & incites them to take an action (click, buy, share e-mail etc), accelerating lead generation • Launching new products including research from the marketplace, identifying suppliers, training staff and promoting the new product as an essential value add. Communications & Public Relations • Working with C-level executives and subject matter experts to help craft the story of a brand for investors, suppliers, staff and customers. • Strong media relationships leading to hundreds of positive media mentions each year for my customers
Communications & Public Relations • Fall 2017, over 150 positive media placements in Canada for a single client • Working with C-level executives and subject matter experts to help craft the story of a brand for investors, suppliers, staff and customers. • With 1 client in 2015, led PR for 3 months and eliminated negative mentions, and boosted positive placements and impressions over 350% despite no product launches or major announcements. • Writing and editing press releases, by-lined articles, studies and white papers which are consumed by the media and shared on social media. . • Managing agency relationships on behalf of clients both in Canada and USA.
Objective pursued: Contributing to a project
My 2 other skills available
