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A brand is much more than a fancy hip name or a slick logo. Those things are essential, but without products or services or customers, a logo is just a vector art sitting nicely in a .svg file. I believe good brand experience is a balanced alchemy of many visual things. It’s a combination of identity, emotion, experiences, charisma – the soul of the company and the products it makes. I design visual brand experiences not just staring at the company/product name, but also by considering the brand's vision, narrative, voice, and its message. Only then can you begin to define how the message should be used in various channels (physical, digital, social). I believe the key to a successful bra

Objectif poursuivi : Spécialisation

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