Facilitateur Stratège Expert
Marketing: • Development of B2B & B2C content marketing strategy & branding that engages the recipient & incites them to take an action (click, buy, share e-mail etc), accelerating lead generation • Launching new products including research from the marketplace, identifying suppliers, training staff and promoting the new product as an essential value add. Communications & Public Relations • Working with C-level executives and subject matter experts to help craft the story of a brand for investors, suppliers, staff and customers. • Strong media relationships leading to hundreds of positive media mentions each year for my customers
• Development of B2B & B2C content marketing strategy & branding that engages the recipient & incites them to take an action (click, buy, share e-mail etc), accelerating lead generation • Launching new products including research from the marketplace, identifying suppliers, training staff and promoting the new product. • Paid media – Creation and optimization of advertising campaigns on major digital platforms driving sales, growing audience acquisition & reducing CPC. • E-Mail – Optimizing e-mail to create an emotional response and drive people to act. A campaign in 2015 led to a sales increase of 1800% • Content Distribution Partnerships – cross-promote products this led to $10k last year
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